Months After Stepping Into New Territory, $400 Million Worth Dale Earnhardt Jr and His Wife Amy Celebrate Their Business Venture’s Recent Success

While NASCAR drivers shine as top-tier sports personalities, many have gone off the track, following other ventures. Dale Earnhardt Jr and his better half Amy Earnhardt are the latest to that list, but this time, with an awesome twist!

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What happened?


The two-time Daytona 500 winner who launched his new business High Rock Vodka last year is reaping success now. The joint venture between Dale Jr and Amy is sailing pretty well these days. Junior, shared the good news in an Instagram story.

Dale shared a glimpse of success


Collaborating with Sugarland Distilling Company, High Rock Vodka has been honored for its gold standards in a premium wine industry event. Overwhelmed by the success of the new venture, Dale Jr shared a snap for his well-wishers.

About High Rock Vodka


Made purely from corn, High Rock Vodka is a premium distilled liquor made originally in Tennessee. The handcrafted beverage is guaranteed to instil the High Rock energy in you and take you places.

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