The iconic Air Jordans, synonymous with style and success, have propelled Nike's value to a staggering $160 billion. Fulfilling aspirations, Yankees' leader Aaron Judge dons custom Air Jordan cleats, joining a formidable lineup including Mookie Betts, Vladimir Guerrero Jr., among others. Meanwhile, Shohei Ohtani's absence from Jordan Brand's MLB athlete roster fuels speculation of an anti-Los Angeles bias, prompting closer scrutiny of the selection process's intricate dynamics and emphasis on talent over location.